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2016 State of Search report: Paid search dominates, but social ads are catching up

According to the latest State of Search report from SEMPO (Search Engine Marketing Professional Organization), search ads dominate when it comes to digital marketing efforts performed by both agency and client-side marketers, but social advertising is the fastest-growing segment. Released on Tuesday, SEMPO’s survey includes responses from nearly 500 search …

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Why Google’s SEO advice is NOT (always) in your best interest

Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular …

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It takes a district to implement technology

Editor’s note: Google for Education Premier Partners are working with schools to host the ExploreEDU event series, where schools can share their first-hand experiences with other educators. Today’s guest author is Gary Lambert, Director of 21st Century Learning at Beekmantown Central School District, which hosted an ExploreEDU event on March 9-10 …

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Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst

Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this: “…advertisement, outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘ SEO …

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