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Understanding voice search: What are the implications for marketers?

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Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. …

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

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Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home …

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Can Google get users on board with “shortcuts in search”?

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Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information …

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The psychology of search intent: Converting moments that matter

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Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated …

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What we can learn from the latest trends in voice search

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Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win ground in daily use. Digital marketing agency Stonetemple has recently published …

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Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

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Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for …

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Learn How to Optimize for Voice Search NOW: More than Half of Queries will be Voice Search Queries by 2020

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By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according to comScore research. Digital marketers need to invest in strategies that target voice searchers. Read on to get tips on optimizing for voice search with perspectives …

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