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Merkle: Google Q4 search growth aided by changes other than ETAs

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Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent growth seen in Q3. Google’s many changes, including device separation, helped drive growth. In Q4, CPCs were off just 0.5 percent, and click …

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