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Make no mistake: content errors harm your brand and SEO


How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation. Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and …

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Can Pinterest crack (and monetise) visual search?


Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering. This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market. …

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What can we learn from the winners and losers of organic search in 2016?


Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016. Searchmetrics’ analysis is based on the …

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10 Ways to Boost Facebook Engagement Without Ads


Facebook’s latest algorithm change enhances the user experience by emphasizing content from family and friends at the detriment of brands and marketers while also conveniently giving the social giant an excuse to solicit paid advertising. It’s hardly an update that sent shockwaves through the marketing community, but it will nevertheless …

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