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A review of free PPC reporting solutions from Google

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Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool …

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Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

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Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use it more effectively for campaign planning. I’m sure there are Keyword Planner power users out …

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