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SEO: Keyword Research

Will my organic rankings suffer if I don’t have a blog?

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A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see …

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Keyword SWOT analysis: Finding your content opportunities

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If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is …

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Study shows search terms with the very worst (and best) click-through rates

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Not all searches are created equal — when it comes to click-through rate (CTR), that is. A new study from Seige Media uncovers the top 42 keyword terms, along with their average CTRs. This exercise examined the top 50 keyword “stems” to find what terms helped spur clicks and, more …

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