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Google Using schema.org for Local Business Information

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Google is now piloting a program that allows local business owners to provide information about their business by using schema.org. By providing with a mix of required, recommended and optional properties with values for the schema.org LocalBusiness class, a business can now provide Google with information about things like the …

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Google Article Rich Snippets Guide Updated for AMP

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SEO strategist Kyle Sutton of ClickSeed noted today on Google+ that Google’s guide to markup properties for article rich snippets* on the Google Developers site has been considerably expanded, and that this revision was doubtlessly “in preparation for the launch of AMP next year.” He goes on to note that …

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Google Now Supports Critic Reviews for Local Businesses

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Yesterday Google updated its structured data documentation on reviews to include guidelines and code specifications for the creation of critic reviews for local businesses, along with a number of other, smaller changes. Exactly one year earlier Google announced support for critic reviews in the Knowledge Graph (at launch restricted to …

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Schema.org Gets Hospitable with Release 3.1 for the Hotel Industry

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Dan Brickley of Google announced a major new release of schema.org today, bringing with it some fairly groundbreaking updates to the hotel and accommodation vocabulary. Dubbed “makemake,” schema.org version 3.1 integrates the work of Martin Hepp and Hepp Research GmbH with the existing hospitality schemas, constituting the most significant update …

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Google Now Supports JSON-LD for Product and Review Rich Snippets

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Google Webmaster Trends Analyst John Mueller announced today on Google+ that Google is now supporting JSON-LD “for Reviews and Products structured data markup.” Until today the generation of review and product rich snippets in Google search results required either microdata or RDFa. Unlike these two inline structured data markup syntaxes, …

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