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SEM account management: Part 3 — How to get more responsibility


In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account performance and “deliver the goods” to their organization in the form of conversions or sales. In my final installment here, I’d like to discuss how to …

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The PPC industry would not exist under Trump’s immigration policy


President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even if they have a valid visa or green card, is not the way to “make America great again.” In fact, the online marketing industry as we know it would not exist had …

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Using search marketing to amplify TV buys: SMX East 2016


In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of Marketing Integration for Catalyst and Itir Aloba-Curi, Director of Advertiser Analytics and Insights for Bing Ads, talked about how we should be using search advertising the amplify the …

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What’s new with markup & structured data


Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of …

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