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SEM Industry: Search Marketing Expo – SMX

Using search marketing to amplify TV buys: SMX East 2016


In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of Marketing Integration for Catalyst and Itir Aloba-Curi, Director of Advertiser Analytics and Insights for Bing Ads, talked about how we should be using search advertising the amplify the …

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SMX East early bird rates expire Saturday. Register now!


Attend Our Conferences Search Engine Land’s SMX East returns to New York, Sept. 27-29. Register now for the biggest search marketing conference on the East Coast! Or attend an SMX near you. See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at …

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What’s new with markup & structured data


Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of …

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