Home / Search Features

Search Features

An answer box experiment (my journey into known and unknown factors)

test-experiment-science-chemistry-ss-1920.jpg

Disclaimer: I’m sharing my experience below without making any claims. I’m simply sharing my observations in hopes the SEO industry might be able to further test with me. Remember, correlation does not imply causation.  I’m fascinated by Answer Boxes. You know, these things: While Answer Boxes go back several years, they …

Read More »

The future of paid voice search and monetizing the map

mobile-voice-search-smartphone1-ss-1920.jpg

Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run …

Read More »

How machine learning impacts the need for quality content

future-of-content-quality-hero-edited-1920x1080.png

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking …

Read More »

What marketers need to know about Google assistant and Google Home

google-io2016-a-1920.jpg

What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to …

Read More »

Powered by keepvid themefull earn money