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Search Engine Optimization

The SEO benefits of using WordPress to publish your content

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Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious …

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Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

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In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. Content produced …

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SEO 101: Keyword Research Intro and Guide

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I am lending a SEO hand at my alma mater, the Art Institute of Atlanta. They do something called a WebRaising every year; it is much like a barn raising, but they build sites for non profits that have applied for the help. With that in mind, I’m going to …

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Meta Data and SEO: The word from Google

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I am lending an SEO hand at my alma mater, the Art Institute of Atlanta. They do something called a WebRaising every year; it’s much like the concept of a barn-raising, but they build sites for non profits that have applied for the help. This one is about meta-tags and …

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