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Study: PPC cannot accurately identify winning organic titles

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Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult …

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AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads

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Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns. Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: …

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10 AdWords ad copy testing ideas you can use right now

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One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At …

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Google rolls out AdWords account-level call extensions, among other call updates

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Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. Business names now show in AdWords call-only ads globally. This was one of several announcements …

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3 free AdWords testing tools to adopt today

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As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting …

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Driving local marketing change with Uber, Lyft and self-driving cars

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Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing …

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UPDATED: A visual history of Google ad labeling in search results

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In February, Google kicked out the “Ad” label with the green background in favor of a version with a thin green border on a white background. We’ve updated our look back at the way Google has treated ad labeling in its search results, first published July 25, 2016. The debut of Google’s short-lived …

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