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Minutive, Vol. 34: SEO without SERPs, the Death of Beacons, and More.

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SEO without SERPs is here…Here’s How to Survive. BY BRYSON MEUNIER In a typically-insightful column, Bryson lays out an amazing table of queries voice assistants can currently handle and the kinds of queries that remain opportunities for SEO. Don’t expect any traffic from them though. As I said following Dr. …

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Minutive, Vol. 32: Advertising vs. Marketing, Cancelling Yext, and More.

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The Platform Of The Future Will Own The Intersection Of Advertising And Marketing BY MATT KEISER An incredibly esoteric article, clearly focused on an Enterprise audience. But its premise got me thinking: the distinction between marketing and advertising is just not one the average small business makes, I don’t think–both …

Read More »

Minutive, Vol. 32: Advertising vs. Marketing, Cancelling Yext, and More.

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The Platform Of The Future Will Own The Intersection Of Advertising And Marketing BY MATT KEISER An incredibly esoteric article, clearly focused on an Enterprise audience. But its premise got me thinking: the distinction between marketing and advertising is just not one the average small business makes, I don’t think–both …

Read More »

Minutive, Vol. 16: Mozzier Than Most

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Ranking #0: SEO for Answers BY DR. PETE MEYERS Few people in the world have as good a handle at where Google’s SERPs are evolving than Dr. Pete. So when he says “Featured Snippets offer a significant organic opportunity,” you should probably pay attention. The Future of e-Commerce: What if …

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