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Study: Why do marketers still struggle with innovative search tactics?

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Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by …

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Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

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Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search, this is a significant move and is one that will undoubtedly extend beyond the US soon. …

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Four collaboration tools to bring your marketing efforts to a new level

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Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There are many forms of collaboration that can help marketing strategy: You can collaborate with your team members and employees to empower them to participate in …

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Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

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Search advertising has swelled to become an industry worth over $35 billion annually, yet it is still heavily driven by text-based searches and dominated by Google. However as Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly …

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Three reasons for companies to consider using .brand TLDs

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On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar. This article has been adapted from a post originally published on our sister website ClickZ. When asked why they were investigating the …

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Comparing keyword research APIs: SEMrush vs Ahrefs vs Serpstat and more

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Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by helping to: Data mine and extract keywords faster Collect the necessary data directly to an external service or program (i.e. Google Spreadsheets, Cyfe, etc.) Perform advanced search term …

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Make no mistake: content errors harm your brand and SEO

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How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation. Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and …

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