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Google: Voice Search

Preparing for local reach in a ‘post-rank’ world: Get your data in line


Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to …

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Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables


Google launched a new search feature today, serving up fun facts atop search results for animals, plants, fruits and vegetable queries that include the words “fun facts.” From the Google Search Blog: Starting today on Google Search, you can find fun facts about living creatures from around the world, making …

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Survey: Alexa the most frequently used assistant, Cortana seen as most accurate


Here come the voice-search and virtual assistant surveys. Two weeks ago, Stone Temple Consulting released survey data on voice assistants. This week, HigherVisibility has published a survey asking similar questions of roughly 2,000 smartphone owners in the US. The most interesting finding in this new survey is the fact that …

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More than 30 million ‘voice-first’ devices in US homes by year end [Report]


There are now 8.2 million US homes with Amazon Echo/Alexa devices according to one estimate. And voice analytics company VoiceLabs says that Google has sold somewhere between 400,000 and 500,000 of its Google Home devices since launch. Echo and Home thus make a market approaching nine million “voice-first devices,” according …

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Survey: 60 percent of voice users want more “answers” and fewer search results


Alexander Supertramp / Shutterstock.com Voice search and use of voice commands on mobile devices is on the rise. However there’s still some embarrassment or reluctance to use it according to a new survey of more than 900 US smartphone owners from Stone Temple Consulting. The survey found that people were …

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What marketers need to know about Google assistant and Google Home


What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to …

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