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Google: Mobile

Google’s new tappable shortcuts eliminate the need to search on mobile

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Kashin / Shutterstock.com Starting today, Google is rolling out “tappable shortcuts” in the US, making it possible to find information on the weather, sports, food and entertainment via a quick tap on the home screen of its search app or mobile site. The shortcuts eliminate the need to search, providing …

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Mobile page speed is important, but not (yet) for SEO

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There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score …

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Google rolls out AdWords account-level call extensions, among other call updates

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Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. Business names now show in AdWords call-only ads globally. This was one of several announcements …

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Google ‘related picks’ now showing under some top stories carousels

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Google has added a new feature to the top stories carousel named “related picks.” Related picks may show up under the top stories AMP carousel, and aims at giving searchers another way to expand their queries to see even more top story content. If you search on mobile for a …

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Do you know what a mobile crawl of your site looks like?

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If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail …

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

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The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a …

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