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Google: Maps & Local

National retailers: Stop ignoring local SEO

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When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a …

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5 ways you can improve your new business’s visibility on Google Maps

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New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs …

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Need to get with Google My Business support? Use Twitter!

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It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice. Almost two years ago, I wrote a post here about using …

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Updated Google My Business guidelines disallow virtual offices as service-area businesses

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Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses and that you need to have the virtual office staffed during business hours. A new section was added under the “address” portion of the guidelines that reads: Service-area businesses — businesses …

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

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The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a …

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Google iOS app gets new local search filters, more AMP support & Gboard access

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AmsStudio / Shutterstock.com Google rolled out the latest version of its app for iOS yesterday, with new local search filters, more AMP support and Gboard access. With the new version 23.0, Google has added more local search filters like “Top Rated” and “Open Now” to the app, and the the …

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