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Google: Analytics

A review of free PPC reporting solutions from Google


Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool …

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Google Data Studio now connects to Search Console


Google’s reporting and data visualization tool, Data Studio, now integrates with Google Search Console. Search Console joins AdWords and Google Analytics among others as a data source for report building. Marketers can build reports that include only Search Console data, or combine it with other sources to compare paid versus organic traffic …

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How to check which URLs have been indexed without upsetting Google: A follow-up


Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google’s webmaster trends analyst Gary Illyes wasn’t too happy with the technique that was being utilized by the script, …

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