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How to get started with 360-degree content for VR

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Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images accessible to those without specialized equipment. At the same time, …

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Five most important search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. I hope all of our readers are holding up okay after the absolute bombshell development that took place earlier this week. I’m talking, of course, about the news that Facebook …

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What Is the Facebook Algorithm?

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Photo credit: Facebook Newsroom The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate people’s News Feeds with more of the stuff they want to see, as inferred by Facebook. Unlike sites where everything you post automatically shows up for every …

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10 Ways to Boost Facebook Engagement Without Ads

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Facebook’s latest algorithm change enhances the user experience by emphasizing content from family and friends at the detriment of brands and marketers while also conveniently giving the social giant an excuse to solicit paid advertising. It’s hardly an update that sent shockwaves through the marketing community, but it will nevertheless …

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