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The SEO benefits of using WordPress to publish your content

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Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious …

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Google Posts: GIFs and Videos published directly to SERPs

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To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year. The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to …

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7 quick ways to use content marketing to boost search ranking

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Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position in search rankings. Although this may not seem like the most obvious …

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Three reasons for companies to consider using .brand TLDs

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On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar. This article has been adapted from a post originally published on our sister website ClickZ. When asked why they were investigating the …

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