Home / Channel: SEO

Channel: SEO

2016 State of Search report: Paid search dominates, but social ads are catching up

sempo-logo-1920.jpg

According to the latest State of Search report from SEMPO (Search Engine Marketing Professional Organization), search ads dominate when it comes to digital marketing efforts performed by both agency and client-side marketers, but social advertising is the fastest-growing segment. Released on Tuesday, SEMPO’s survey includes responses from nearly 500 search …

Read More »

Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst

google-code-seo-algorithm9-ss-1920-800x450.jpg

Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this: “…advertisement, outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘ SEO …

Read More »

4 major barriers to being linkable

links-broken-fail-ss-1920.jpg

When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, …

Read More »

Study: PPC cannot accurately identify winning organic titles

click-mouse-ss-1920.jpg

Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult …

Read More »

An answer box experiment (my journey into known and unknown factors)

test-experiment-science-chemistry-ss-1920.jpg

Disclaimer: I’m sharing my experience below without making any claims. I’m simply sharing my observations in hopes the SEO industry might be able to further test with me. Remember, correlation does not imply causation.  I’m fascinated by Answer Boxes. You know, these things: While Answer Boxes go back several years, they …

Read More »

Powered by keepvid themefull earn money