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UPDATED: A visual history of Google ad labeling in search results


In February, Google kicked out the “Ad” label with the green background in favor of a version with a thin green border on a white background. We’ve updated our look back at the way Google has treated ad labeling in its search results, first published July 25, 2016. The debut of Google’s short-lived …

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The value of search across the modern consumer decision journey


As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have …

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Bing UK now displaying National Health Service data for GP & hospital search queries


According to the UK’s National Health Service (NHS), the publicly-funded national healthcare system has been working with Bing UK during the last year to improve search results for general practitioner and hospital queries. “Over the last year, we have collaborated with our friends at Bing to provide users with a …

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Local SEO in 2017: 5 simple ways to dominate local search


If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local …

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