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UPDATED: A visual history of Google ad labeling in search results

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In February, Google kicked out the “Ad” label with the green background in favor of a version with a thin green border on a white background. We’ve updated our look back at the way Google has treated ad labeling in its search results, first published July 25, 2016. The debut of Google’s short-lived …

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The value of search across the modern consumer decision journey

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As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have …

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

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Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to Super Bowl LI in droves. Sure, Super Bowl Sunday is about football. But the commercials share …

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The essential guide to pharma SEM

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One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through …

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