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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

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Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home …

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SEO 101: Keyword Research Intro and Guide

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I am lending a SEO hand at my alma mater, the Art Institute of Atlanta. They do something called a WebRaising every year; it is much like a barn raising, but they build sites for non profits that have applied for the help. With that in mind, I’m going to …

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AdWords targets SMS growth with new ‘click to message’ feature

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Estimated reading time: 10 minutes, 18 seconds There’s an abundance of data and more and more research suggesting that marketers should not just be considering mobile-first strategies, but prioritising them too. This further confirms what we already know, that Google is continuing its pursuit of AdWords growth and appeal in …

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