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Five most interesting search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that …

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Lifting the lid of the search box: Excel tips for search marketers

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The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in …

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AdWords targets SMS growth with new ‘click to message’ feature

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Estimated reading time: 10 minutes, 18 seconds There’s an abundance of data and more and more research suggesting that marketers should not just be considering mobile-first strategies, but prioritising them too. This further confirms what we already know, that Google is continuing its pursuit of AdWords growth and appeal in …

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