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A-Post to Marketing Land

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search

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Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s search results, through an expansion of the “Posts by Google” program. Posts by Google — more commonly called Google Posts — launched last year as an experimental way for selected …

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Your guide to using Google Assistant and the Google search app on Android & iPhone

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Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search on mobile devices. It’s also the latest in a wide variety of ways people can search with Google on Android. Below, how Google Assistant fits in with Google’s …

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Google’s “One True Answer” problem — when featured snippets go bad

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Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong. When Google gets facts wrong At the end …

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Google makes it easier to see and share publishers’ real URLs from AMP pages

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As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content. Google has been displaying AMP content by effectively making a copy of it and …

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AMP breaks out of news into the main Google search results

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Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today the company has announced a developer preview (g.co/ampdemo), with a general Google.com roll out to follow in the near future. What this means is that mobile search users will soon …

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