Home / Blog / Minutive, Vol. 22: Digital Assistants, Voice Search, Yelp, and More.

Minutive, Vol. 22: Digital Assistants, Voice Search, Yelp, and More.



Digital Assistants to Offer New Advertising Opportunities with Ad Spend Forecast to Grow at Over 100% Per Annum to 2021

BY JUNIPER RESEARCH
Can’t think of a whitepaper I’ve disagreed with more in the last few years. I suppose personal assistants might generate an additional $12BN in paid search opportunities…but the amount of those opportunities they eat away will be far larger.

But What Does Voice Search Actually Mean for Marketers?
BY RICHARD BAXTER

On the flip side, here’s an informed opinion from an actual thought leader in the space–a forthcoming “need for a marketing function designed specifically to promote integration between brand apps, APIs and services that offer search.”

Yelp Appears, then Disappears from Local Knowledge Panels

BY MIKE BLUMENTHAL
The saga of Yelp’s tortured relationship with Google continues. Stoppelman (and other directory CEOs) better start thinking about how to maintain a business when voice search reduces their SERP clickthrough rate to absolute zero.

A lot of movement in the 3-pack / Local Finder

BY LOCAL SEARCH FORUM
When Joy Hawkins says, “This is the biggest update to local I have seen since Pigeon,” you should probably pay attention. The biggest TLDR for me is that listings from businesses in similar categories in the same physical locations may be getting filtered–a big deal for lawyers, insurance agents, realtors and others who frequently share the same office locations.

With Facebook’s power growing, publishers scramble to connect directly with audiences

BY MAX WILLENS
I advised publishers to do this very thing at my Borrell Associates presentation last fall…but it’s equally true for any company in this more fragmented, more closed content ecosystem. Building email, direct mail, and SMS relationships with your customers is the only long-term defense.

New Amazon data from Wall Street should terrify all retail stores in the US
BY EUGENE KIM

There will always be some level of retail activity even in Amazon’s most powerful segments (see Best Buy’s recent stock performance), but for stores that operate in major metro areas, Amazon’s near-real-time product availability presents a real threat.

Slightly Off-Topic:
Live aynchronously.

BY QUINCY LARSON
I’ve increasingly started to try scheduling dedicated ‘meeting days’ in an attempt to free up 100% of my other four workdays for actual work.  The author’s suggestion to disable all notifications is a good one as well.

 





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